Commercial Growth & GTM for SportsTech, Sports & Live Entertainment
Build the commercial motion for your next stage of growth.
I work with founders and leadership teams across SportsTech, professional sport and live entertainment to take products to market, build go-to-market strategy, turn early traction into repeatable growth and expand into new markets worldwide.
Positioning · Sales · Partnerships · Customer Acquisition · Market Expansion · Commercial Operations
18+ YEARS
Commercial & GTM leadership
INTERNATIONAL
Europe-based, working worldwide
FOUNDER-OPERATOR
Strategy through execution
SPORTS + ENTERTAINMENT + TECHNOLOGY
Operators, providers & rights-holders
Where I get involved
Different stages. Different commercial questions.
Take a product to market.
Your product is ready to meet the market, but the ICP, positioning, pricing, buyer journey or initial go-to-market motion still needs to be validated.
Turn early traction into a commercial system.
You have customers and evidence of demand, but sales and customer acquisition are not yet repeatable.
Build the next growth motion.
The model is working, but entering a new market, segment or growth stage requires stronger commercial systems and ownership.
I don’t work on raw ideas. I work with products and businesses that are ready to meet the market.
Depending on the stage, that can mean go-to-market consulting, a focused GTM project, fractional commercial leadership or go-to-market training for the team.
Commercial problems I help teams solve.
“We're launching but aren't sure who should buy first.”
“We have customers, but sales still depends too much on the founder.”
“Our positioning isn't translating into pipeline.”
“We want to enter the US, Europe or another international market.”
“Partnerships create activity but not enough commercial leverage.”
“Sales, marketing and partnerships aren't operating as one commercial system.”
“We need senior commercial ownership but aren't ready for a full-time executive.”
Recognise the problem? Let’s look at it together.
How we can work together
Four ways to work together.
ADVISORY
Need an experienced second opinion?
You are making important commercial decisions and want an experienced operator involved in them.
Explore GTM AdvisoryFOCUSED PROJECTS
One commercial problem needs solving?
You have one specific commercial problem that needs to be solved properly.
Explore Focused ProjectsFRACTIONAL LEADERSHIP
Need someone to own commercial growth?
You need someone to take ongoing ownership of commercial growth, not just advise on it.
Explore Fractional LeadershipTRAINING & WORKSHOPS
Want to build the capability internally?
You want to build practical commercial capability inside your team.
Explore Training & WorkshopsNot sure which model fits? Book a commercial review.
Book a commercial reviewProof
Operator experience backed by real client work.
Client testimonial
“Marcos has been an excellent strategic partner as I've refined the positioning, go-to-market strategy, and customer validation process for Evans Velo Zone.”
Steve Evans Jr. — Founder, Evans Performance / Evans Velo Zone
Product positioning · GTM · ICP · Customer validation
Read full testimonial
Marcos has been an excellent strategic partner as I've refined the positioning, go-to-market strategy, and customer validation process for Evans Velo Zone. What I've appreciated most is his ability to bring structure and discipline to the process without overcomplicating it. He has helped sharpen our ICP, clarify the core problem EVZ solves, improve the landing-to-product journey, and keep the focus on real customer behavior rather than assumptions. He consistently asks the right questions, challenges ideas constructively, and helps distinguish between useful market signals and actual validation. That has made the work more focused and has helped me make better decisions as the business moves toward launch. I'd recommend Marcos to founders who need a thoughtful, practical partner in positioning, GTM strategy, customer discovery, and early-stage product validation.
Selected experience
International GTM across EMEA + US
Selected experience
Sports rights-holders, clubs, federations and live entertainment
Selected experience
Founder/operator experience across B2B SaaS, AI, sports and events
Who you work with
You work directly with me.
No junior team. No agency layer. No handover.
I’ve spent 18+ years building, launching and growing businesses across technology, professional sport and live entertainment — from company building and international GTM to partnerships, sales, marketing and commercial operations.
The person diagnosing the problem is the person working with you to solve it.
What happens next
What happens when you book.
- 01
Pick a time
Choose a slot that works for you.
- 02
I review the context
I look at the company before we speak.
- 03
We focus on the problem
No pitch deck. We use the conversation to understand what you're trying to achieve and where the commercial constraint is.
- 04
We decide whether there's a fit
If I can help, I'll explain how. If I can't, I'll tell you.
Let’s talk
Ready to look at your commercial motion?
Book a commercial review and let’s work out where the constraint is — and whether I can help.
FAQ
Questions worth answering upfront.
Yes, when the product is ready to meet the market. Marcos does not work on raw ideas; he works on launch-ready products and businesses already in market.
Three stages: taking a product to market, turning early traction into a repeatable commercial system, and building the next growth motion as a company scales into new markets or segments.
Through advisory, focused projects, fractional leadership or training and workshops, depending on how much senior involvement and execution the challenge requires.
SportsTech is core, but the practice also works across professional sport and live entertainment where commercial and GTM challenges overlap.
I’m based in Europe and work with companies worldwide. Engagements are typically remote, with travel where it adds value.
Yes. Practical, operator-led training and workshops for founders and commercial teams who want to build GTM capability internally.